news paper conventions

• white space
• margins and gutters
• frames
• columns
• masthead
• image
• graphics
• headlines
• subheadings 
• captions
• side bars 
• decks
• pull quotes
• by lines 
• initial caps/drop caps
• adverts

this specific paper is mainly focused on celebrity rumors and such so the use the fact that louis is going to be a dad as the head line to attract younger viewers.

a holiday voucher is used to attract a family audience as families are always looking for cheap holidays so they have used blues and oranges to make this stand out.

they have placed the news about the ' gun cops foil attack terror' at the top because people usually read from the top to the bottom and even though this is a small part on the front of the news paper it gives it a sense of priority.

red has been used on the paper company to attract the eye as red is an eye catching colour
'one contraception' sounds like one direction , pun adds humour and people might wanna read it because it sounds funny and that has intrigued them and it will attract one direction fans as they might miss read it as one direction.
small description over large picture to intise the audience
also included the ' free inside ' at the top of the page so people hopefully see that first.